Data protection

of Paulaner Brauerei GmbH & Co KG

Thank you for your interest in our website. The protection of your privacy when processing personal data is important to us. Paulaner Gruppe GmbH & Co KGaA will handle your data responsibly.

It goes without saying that we therefore comply with the statutory provisions when collecting, processing and using your data, in particular the Federal Data Protection Act and the Telemedia Act. Nevertheless, we are of course aware that many Internet users have considerable uncertainties as to how this protection is guaranteed in individual cases.

With the following data protection declaration, we therefore give you an overview of which data we collect, use, store and, if necessary, pass on to third parties, which security measures we take to protect you and which information rights you have with regard to this.

1. information on the collection of personal data

1.1 In the following, we provide information about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.

1.2 The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is

Paulaner Brewery Group GmbH & Co KGaA

Ohlmüllerstrasse 42

81541 Munich

You can reach our data protection officer at or our postal address with the addition "the data protection officer"

1.3 When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, if applicable your surname, first name and your message) will be stored by us in order to answer your questions. We delete the data collected in this context after storage is no longer necessary, or restrict processing if there are statutory retention obligations.

1.4 If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. In doing so, we will also state the defined criteria for the storage period.

2. your rights

2.1 You have the following rights vis-à-vis us with regard to your personal data:

- Right to information,

- Right to rectification or erasure,

- Right to restriction of processing,

- Right to object to the processing,

- Right to data portability.

2.2 You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

3. collection of personal data when visiting our website

3.1 When using the website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR):

IP address

Browser type and version,

operating system used,

Website from which you are visiting us,

Website that you call up,

Date and time of your access.

We store this data for a period of 7 days. The data will then be deleted.

3.2 In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk assigned to the browser you are using and through which certain information flows to the place that sets the cookie (here by us). Cookies cannot execute programs or transfer viruses to your computer. They are used to make the website more user-friendly and effective overall.

3.3 Use of cookies

3.3.1 This website uses the following types of cookies, the scope and function of which are explained below:

- Transient cookies (see 3.3.2.)

- Persistent cookies (see 3.3.3.).

3.3.2 Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

3.3.3 Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in your browser's security settings.

3.3.4 You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.

3.3.5 We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.

4th Newsletter

4.1 With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

4.2 We use the so-called double opt-in procedure to subscribe to our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within [24 hours], your information will be blocked and automatically deleted after one month. In addition, we store the IP addresses used and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

4.3 Mandatory information for sending the newsletter is your first name, last name and e-mail address. After your confirmation, we will store this data for the purpose of sending you the newsletter.

4.4 The legal basis is Art. 6 para. 1 sentence 1 lit. a) GDPR.

4.5 You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter email or by sending a message to the contact details given in the legal notice.

4.6 For our newsletter we use the service of Campaign Monitor Pty Ltd, 631 Howard St., 5th Floor, San Francisco, CA 94105.

The required data of the newsletter recipients is hosted web-based on a Campaign Monitor server in an area to which only we have password-protected access. The contract is based on Campaign Monitor's terms and conditions and privacy policy. You can view these under the following link:

The newsletter tool analyzes the reach of the respective newsletters to ensure that the mailings actually reach the recipients. The individual behavior patterns identified in the process are only used for a statistical evaluation of the newsletter's success and are never passed on to third parties or used for other purposes.

5. further functions and offers of our website

5.1 In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do so, you must generally provide additional personal data that we use to provide the respective service and to which the aforementioned data processing principles apply. We will inform you about the details of the data collected in connection with the respective action and its processing when the respective data is collected.

5.2 In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

5.3 Furthermore, we may pass on your personal data to third parties if we offer participation in promotions, competitions, contracts or similar services together with partners. You will receive more detailed information on this when you provide your personal data.

5.4 If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.

6. objection or revocation against the processing of your data

6.1 If you have given your consent to the processing of your data, you can withdraw it at any time. Such a revocation affects the permissibility of the processing of your personal data after you have given it to us.

6.2 Insofar as we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if, in particular, the processing is not necessary for the performance of a contract with you, which is described by us in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue the processing.

6.3 Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection to advertising using the following contact details:

7. use of Google Analytics

7.1 This website uses Google Analytics, a web analytics service provided by Google Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

7.2 The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

7.3 You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

7.4 Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used. If you click here, the opt-out cookie will be set: Deactivate Google Analytics

7.5 This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are further processed in abbreviated form, so that they cannot be linked to a specific person. If the data collected about you is personally identifiable, it is immediately excluded and the personal data is deleted immediately.

7.6 We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. f GDPR.

7.7 The data collected will be stored for 26 months. Once a month, data that has reached the end of the retention period is automatically deleted.

7.8 Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use:

Overview of data protection:

Privacy policy:http://www.google.de/intl/de/policies/privacy

8 Google Tag Manager

8.1 This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data.

8.2 If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

8.3 We use Google Tag Manager to analyze and regularly improve the use of our website. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Tag Manager is Art. 6 para. 1 lit. f GDPR.

Terms of use:http://www.google.de/tagmanager/use-policy.html

9. embedded YouTube videos

9.1 We have integrated YouTube videos into our website, which are based on and can be played directly from our website. These are all integrated in "extended data protection mode", i.e. no data about you as a user is transferred to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transfer.

9.2 By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the following data

-IP address

-Date and time of the request

-Time zone difference to Greenwich Mean Time (GMT)

-Content of the request (specific page)

-Access status/HTTP status code

-Volume of data transferred in each case

-Website from which the request comes

-Browser

-operating system and its interface

-Language and version of the browser software.

transmitted. This takes place regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

9.3 The videos are integrated so that we can make these contributions available to you. The legal basis for the integration of YouTube videos is Art. 6 para. 1 lit. f GDPR.

9.4 Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,

10 Routine deletion and blocking of personal data

We process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject. If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the statutory provisions.

11. amendment of these data protection provisions

We reserve the right to amend these data protection provisions at any time with effect for the future. A current version is always available on the website. Please visit the website regularly and inform yourself about the applicable data protection provisions.